CEDAR Case Study: Leading Online Bank Successfully Rebrands in 6 Months

rebrandIn 2008, as consumer confidence in the financial services industry was in free fall, a leading financial services organization planned to rebrand its bank. $95 million was committed to a massive advertising campaign – but it couldn’t stop there. A key component to building a brand centered on transparency and usability required this financial services organization to make certain every communication to prospects and clients was successfully rebranded. The bank needed more than a technology solution; they needed complete project support to manage all facets of the project: from requirements gathering, through solution design and configuration, to successful implementation. CEDAR Document Technologies was selected to tackle the technology, communication design, and project management challenges the bank faced – with a deadline of less than six months – to support the advertising campaign already underway.

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