Download your free copy of the latest Strategy Meets Action (SMA) report on customer communications!  See how CEDAR’s flexible model can help you gain a competitive advantage.

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Title:  Customer Communications for Competitive Advantage: New Options for Insurers
Analyst Author:  Deb Smallwood, Founder, and Mark Breading, Partner 
Publish Date: March 2011
Key Findings:

  • Research identifies e-delivery as the top area of increased CCM spending for North American insurers, with 53% of insurers planning IT spending increases from 2011 through 2013.
  • As the industry evolves to even higher levels of e-delivery, the ability to understand and manage customer and agent delivery preferences is critical.
  • Service providers that deliver technical capabilities as well as implementation services give insurers what they need to rapidly implement a CCM solution and evolve their communications capabilities without acquiring software or hiring staff.

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