Mr. Herdina joined CEDAR in 2006 to lead the company’s sales efforts in the financial services and consumer lending markets.  Mr. Herdina has more than 20 years of experience in the financial services industry and has held senior executive positions in sales, business development and finance for a variety of companies in the domestic and international financial arena.  With his experience in consumer lending, venture capital funding and Investment banking on Wall Street, Mr. Herdina is able to relate CEDAR’s services and value proposition to the unique needs of this key market segment.

Mr. Herdina began his career in the controller’s office of SUNY Central Administration. He was responsible for the implementation and reporting of a cash/accrual accounting system within the largest comprehensive system of universities, colleges and community colleges in the world.  Mr. Herdina holds a B.S. in accounting from the State University of New York at Albany.