The utility industry is unique. How many businesses can say that their primary product is both a service and a commodity? What other industry offers a product so essential for virtually every business, hospital, government agency, and consumer? The critical role utilities play in our modern economy has compelled significant oversight and regulation; and highly regulated industries must cope with more complex communications environments. This combination of regulatory exposure and communications complexity presents a significant hurdle for innovation within the utility industry.
Today’s utilities industry is in a back-to-basics mindset, seeking to:
The key to realizing these two goals and to building a firm foundation for future growth is for today’s utility to invest in technology and organizational infrastructure.
This is where a partnership with CEDAR demonstrates mature vision and yields a tremendous return. CEDAR’s core competency is the management of data and content to drive effective electronic and printed communications. Communications that are regulatorily compliant, actionable, and relevant to today’s utility customer. With CEDAR’s Agile Communications Platform, integrated services are deployed to streamline and modernize the entire communications process and to cross-purpose information from one department to another. No more one-off solutions or software toolkits to burden IT. No more silos of information separating marketing, billing, and customer service. Instead, we deploy a single-point solution for managing the entire customer communications process.