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Take control of the content of your customer communications.
Increase revenue and improve customer retention and loyalty through effective transpromo messaging and cross-selling of other products. CEDAR’s Web-based Rapid Content Manager facilitates marketing messaging and promotions, with A/B testing for higher penetration rates.
The Rapid Content Manager enables dynamically controlled content in specified regions of print and electronic documents. Document content, insertion rules, template management and proofing all occur based on the schedule of your business needs — not your service provider’s development schedule — whether the document will be delivered in print or electronically. Four Rapid Content Manager modules manage these processes:
Documents can be deployed in multiple languages based on your customers’ requirements.
Roles and access rights configurations are designed to support enterprise use of the Rapid Content Manager’s standard features.
Rapid Content’s easy-to-use administration interface lets you create and assign predefined roles for your internal stakeholders and users.
The Resources module supports new resource composition via file uploads in a variety of formats depending on the final output formats enabled (e.g. JPG, PNG, and PDF for PostScript and PDF output).
The Rules module enable users to construct rules and set conditions that control when and where a resource is used in a specific print and/or electronic document. Users can search for existing rules by entering search criteria such as rule name, description and date modified. Search results will be displayed for the users to view and select.
Version histories of each rule are stored for rule management and auditing purposes. Additionally, new versions of an existing rule can be composed and activated by the user. Descriptive rule information such as rule name, description, status, version, editor, and date modified is displayed via a Web interface.
New rules can be composed by creating rule parameter set(s).
Prior to submission, the user will be presented a confirmation screen for each rule change.
The Template module enables the composition of customized versions of an existing template. It also supports the convergence of resources and rules in a template version to compose a specific document type for a specific set of customers.
The Proofing module enables testing of new document templates to ensure that rules and resources are implemented as intended.
Users can apply test data, view the composed test documents and approve or reject the template version as appropriate. They can view the status of individual test sets, view documents composed from a test and initiate new tests.
A list of all test results is displayed. Information displayed can include the status of each test set (pending, running or completed), the user ID of the person who initiated the test set, and an operations button that enables the user to view associated compositions with a completed test.
Upon completion of satisfactory testing, a new template version can be set to active status and the template can be designated as production ready.